Reading your blog, talking to my young adult son, the quotes that come about include. "It's a great marketing strategy, but no pregnant woman is going to be a MILF, and no bloke is going to see her as a MILF unless he has a fetish toward pregnant women. It's great that women feel good about themselves and their bodies but market to post pregnant women, the hottie pushing the pram, not the one with the big bump. To transform the word MILF from a trashy term away from the MILF hunter and redefining it is a big ask, so it comes down to not just marketing a range of clothing but redefing a term and reeducating the general public as to how classy and tasteful MILF really is. In this case the company. But Mum that's just my opinion" This from a young man who has studied business and now is studying music journalism, one who promotes bands and writes a music magazine. He is current with the 'hip' indie scene. On a personal note, having run my own companies, in a male dominated industry, I know the highs and lows and I understand the marketing and work that goes behind any brand. Branding a company or a product can open opportunities or can limit your product to a specific area. Watching this product and the marketing campaigns unfold has been interesting and lots of fun. I'm glad women are empowered sufficiently to follow their dreams.

Wonderful comments Hanna. Thanks so much for the feedback! 15% off storewide for you or a friend- just contact me first for the discount :)